Tiger Hot Sauce
What began as a fun kitchen experiment soon turned into a full-blown hot sauce obsession.
Beyond making and tasting sauces,
I wanted it to look as bold as it tasted.
So I came up with Jungle Fire, a bold hot sauce taste inspired by the primal power of the jungle mixed with the heat of exotic peppers.
Every bottle brings the heat—with a little bit of personality on the outside, too.
Inspiration
I took inspiration in asian culture, where the tiger stands as a powerful symbol with diverse meanings, including bravery, strength and good fortune.
Close-up of the Tiger illustration.
I was looking for high contrast using thick dynamic lines, sharp features and vivid gradients to emphasize the ferocity in the flavor.
Ghost Pepper + Mango
brings a balance of tropical sweetness and intense heat. Five-flame rating for spice lovers only.
A look behind the flames:
Concept sketch of the logos vector line art.
Style and colours
Choosing a style that fits the product’s attitude, was easy, since I knew exactly what I was going for.
While designing, I tried to add Chilly Peppers and Flames as recurring symbols, played with some fiery color combos, and added different fonts until the label felt just right.
Here are some concepts showcasing brand identity variations for print, digital, and merch-ready designs.
